The Body Shop made the decision to close The Body Shop At Home™
in February 2024. UK Consultants will be able to join the Body Shop Ambassador Programme in the future, or become a Body Shop Affiliate starting immediately. Each of these presents a change in opportunity for their existing direct sellers.

This created an opportunity for PartyLite to target their consultants during the transition period and create brand awareness and show opportunities. They wanted to do a paid campaign to target The Body Shop Consultants to become PartyLite Consultants.

Targeted, paid ads across various platforms will be the first interaction the user has with the campaign. From these ads the viewer can click through to the PartyLite website.

For this campaign we played on language which The Body Shop consultants have seen from The Body Shop in a playful and bold way will show we are reactive and grab attention. Once the viewer has clicked through the paid ad all the details are on the landing page on how to join and the benefits.

Credit: Copywriters - Orla Doherty