For this project (based on a brief from @briefclub) I created a logo and tote bag design for Seaborne Club, a swimwear brand inspired by coastal living. I approached the visual identity using a palette of beach and nature-inspired colours to reflect the brand’s connection
to the sea.

The chosen typeface strikes a balance between sophistication playfulness, Its curved glyphs subtly echo the organic movement of ocean waves, reinforcing the brand’s fluid, natural aesthetic.

To ensure the brand feels inclusive and relatable, imagery would feature women of all ages, body types, races, and personal styles, celebrating diversity within the swimwear space.