For this collaboration, I designed the packaging and developed the creative concept for the campaign shoot promoting the LOOKFANTASTIC Beauty Box in partnership with 111SKIN. Both the packaging and shoot concept needed to stay true to each brand’s guidelines while working within budget.

For the packaging, I used swatches from 111SKIN products themselves and their brand colours. Using foil and embossing finishes to create a luxurious, tactile feel. The shoot concept took inspiration from 111SKIN’s use of mirrors and minimal setups, blending this with LOOKFANTASTIC’s photography style to ensure the products and box remained the focus and were visually legible.

This project also included creating assets for web, social media, and a printed magazine, ensuring a consistent and high-quality presentation across all platforms.

Credits: Producer - Olivia Mckay, Photographer - Mike Atkins, Stylist - Emma Stewart