I created Sambro Toys’ corporate video for use at trade shows and within internal presentations. The aim was to develop a refreshed visual style and updated animation approach that communicated all required brand information while reflecting who Sambro is.

As a toy company, it was important that the video felt playful and engaging. I introduced animation styles that conveyed this personality, while colour filters were used over more corporate assets to keep them aligned with the brand and add warmth and character.

The project began with a comprehensive storyboard, using provided imagery and newly created icons to set the visual direction. I explored animation styles, selected music track options, and mapped out the full sequence and narrative of the video.

Once the creative approach was signed off, I fully built and animated the final video using all approved elements.