Toy Story 5 Collectables Combo Promotion
Digital
Develop a concept for a cinema combo promotion tied to the release of Toy Story 5, including a poster and accompanying animation.
The design centres on Lilypad, one of the film's new characters, using her signature visual language - a wavy blue screen-textured background and playful script typography. Her distinctive features shape the promo with her wavy background is used as a supportive background, and her script font is carried through into the promo text - tying the design back to her character.
This frame/background was applied consistently across both deliverables - the static poster and the animation so the combo products and promotional details sit naturally within Lilypad's world rather than being pasted on top of it.