For this collaboration, I designed the packaging and developed the creative concept for the campaign shoot promoting the LOOKFANTASTIC Beauty Box in partnership with Laura Mercier. The visuals needed to feel premium while staying true to the identities of both LOOKFANTASTIC and Laura Mercier.

The creative direction for the shoot was inspired by Laura Mercier’s own product photography, elegant, refined, and understated, whilst still meeting LOOKFANTASTIC’s imagery requirements and working within a set budget. The result was a luxurious campaign that balanced both brands’ aesthetics seamlessly.

Credits:
Senior Producer - Olivia Mckay, Photographer - Charles Allan, Stylist - Saubia Moloney