I was tasked with creating a visual identity for the Boohoo Group summer party, where all brands come together to celebrate. The identity needed to represent multiple brands while conveying a fun, feel-good summer aesthetic.

Vectorised icons were developed to create scalable patterns that could be applied across a variety of assets. The colour palette was inspired by the individual brands, selecting key colours to create harmony while staying on-brand.

This visual style was applied consistently across both printed and digital assets, ensuring a cohesive festival experience.